ASHEVILLE TRANSIT SYSTEM
PRINT | CAMPAIGN
In the fall of 2006, riding the bus in Asheville, thanks to a three month trial by city government, required only the willingness to show up. Fares were waived in an effort to improve passenger numbers. The goal became one of instantaneous visual and verbal understanding with media that included street posters, door hangers, newspaper advertising, and emblematic decals that rode on the buses themselves.
Collaborator(s):
Jay Fields, co-creative, copy
