DECAL CHEMICAL CO.
PRINT | BRANDING
While Decal’s original decalcifier was well entrenched worldwide, the rest of the product line received little notice. The approach of promoting the entire product line at every touch point proved to have remarkable results. We recast their visual identity including stationery, packaging and labels, sales collaterals, advertising and web presence.
Collaborator(s):
Cliff Berger, client
